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Storegate invests SEK 9 million in “Gränslöst svenskt”

Storegate launches cloud services for secure storage of files under the concept Gränslöst svenskt. Gränslöst stands for the increased mobility and efficiency that Storegate’s services offer. Swedish stands for storage in Sweden under Swedish law, with full privacy and Swedish support.

The concept is one step in a larger initiative where Storegate wants to consolidate and clarify its position as an all-Swedish alternative to foreign cloud services such as Dropbox, Google Drive and Microsoft OneDrive.

To promote the concept, Storegate has signed an investment agreement with Aggregate Media that gives Storegate the right to use media space worth SEK 9 million in around 100 different channels owned by the major media companies. The channels include newspapers, outdoor advertising, radio, TV and Internet. As compensation for the media space, Aggregate will receive newly issued shares in Storegate AB.

– We have followed the company, management and the market for a number of years and believe that the clear requirements for Swedish storage make Storegate, which has always worked under these requirements, the strongest alternative for secure storage of digital information. We will now position Storegate as the dominant solution in Sweden for companies that want to comply with the law. In parallel, similar concepts will be launched in other geographical markets with similar requirements. Storegate is one of our core holdings,” says Peter Brodén, founder of Aggregate Media.

The demand for confidentiality and privacy will increase for Swedish entrepreneurs and there are already strong reasons why Swedish companies should consider how and where they store their files.

– “If you have an association protocol, contact details for members or employees, or your customer register saved, then you are processing personal data,” says Matz Karlsson, CEO of Storegate AB. If you do this as an entrepreneur or organization, you automatically become a Personal Data Controller. As a Swedish supplier, we naturally help our customers to manage that responsibility, otherwise there are many things to consider.

Some examples of what you should consider as an entrepreneur:

  • By using a Swedish cloud service with servers in Sweden, companies meet the requirements of the Accounting Act that all accounting information must be stored in Sweden.
  • By using a Swedish cloud service, companies meet the requirements of the Personal Data Act that they must ensure that the cloud service provider applies Swedish law when processing personal data.
  • By using a Swedish cloud service, companies can be sure that stored data will not be disclosed to US authorities.
  • By using a Swedish cloud service provider, the customer can be sure that Swedish law will apply to the agreement, that all communication and contractual text with Storegate is in Swedish and that any claims from third parties to disclose data will be handled in Swedish courts.
  • By using a Swedish cloud service with servers in Sweden, companies can be sure that personal data will not be transferred to a country outside the EU, for which there are otherwise specific requirements.

– “The overall strategy going forward is to seriously challenge the big American players for the corporate market in Sweden,” says Matz Karlsson. The trend is clear and the potential is great. Cloud services are being used more and more to increase companies’ access to information and the trend indicates that more and more people are choosing Swedish storage, both to protect the company’s data and to easily comply with laws and regulations.

For more information contact:

Matz Karlsson, CEO Storegate,
Tel: 070-320 14 01
E-mail: matz.karlsson@storegate.com