It is not the curve in the picture that is the problem, it is the number. Especially the one at the green line. One in three internet users do not trust us. People don’t trust us.
And by “us” we mean companies that are most visible on the Internet.
It’s a sad trend, but it’s probably in line with the rest of society – we trust larger organizations and companies less and less. Maybe it’s because we actually base our decisions on emotion more than rational argument, and that even though everything is now just a click away, many things are never physically close. So even though we should trust them, we don’t because they feel too far away.
Logically, perhaps the curve should go the other way. Most of what we do online is safer than ever. But we are looking ahead, and we are doing so with hope. We hold integrity in high regard, and hope that others will follow. Together, we can build trust and enable all the possibilities of the web.
The curves above are borrowed from the ISS and can be found in context here.
